GET TO KNOW THE CEO

Hasani Smith – Founder, Strategist, Builder of Brands

With over 17 years of leadership across manufacturing, logistics, procurement, and operations, Hasani Smith is a dynamic force in the world of business development and entrepreneurship. As the Founder and CEO of NEXUS Business Development, Hasani specializes in turning early-stage ideas into scalable, revenue-generating ventures through structured systems, innovative strategy, and hands-on execution.

Hasani’s journey began in production and distribution, where he led teams, optimized procurement processes, and drove multimillion-dollar cost savings for global companies. His talent for identifying inefficiencies and transforming them into streamlined solutions laid the foundation for his entrepreneurial pivot — supporting other visionaries through NEXUS.

Under his leadership, NEXUS has helped clients like Blanks Galore and Cassandra Wilcox generate over $14 million in revenue by building business infrastructures that are as creative as they are effective. From SOP development and e-commerce strategy to branding, sales systems, and social media growth, Hasani takes a full-stack approach to business development — tailored to the unique needs of each founder.

In addition to business consulting, Hasani also led the development and distribution of NEXUS-branded products tailored for the crafting and customization industry, including DTF printers, printing supplies, and sublimation products. These product lines not only supported hundreds of small businesses and creators but also generated over $1 million in revenue, showcasing Hasani’s ability to merge product innovation with market demand.

A strategist by nature and a builder by choice, Hasani is known for his ability to connect vision to action, guiding startups from day one to sustainable success. Whether he’s drafting a contract, coaching a founder, or creating content for a brand, his focus is always the same: clarity, structure, and results.

"I believe in building businesses that work — not just look good. Systems matter. Strategy matters. And above all, people matter." — Hasani Smith